Don't Eat Macaroni

or maybe more known as DEM collective have finally opened their webshop and tomorrow evening I'm off to their Christmas gettogether at the store on Storgatan. 

DEM was founded by two enterpreneurs in 2004 as a reaction against traditional ways of making clothes, often meaning pollution, abuse of human rights and nature. Their goal was to make fashion that is biologically sustainable, of good quality and well designed.