First came the designer bag rentals - offering gourgeous little friends to carry around with you even if you dont feel like investing in one.
Next up is a mail-order service allowing women to rent dresses from various fashion designers for only about one-tenth of what it would cost to buy them. Rental prices run from $50 to $200 - price including dry cleaning, insurance, four nights rent and shipping. The garnment comes with a prepaid envelope.
Rent the runway was founded by to Harvard Business School graduates and apparently over 20 000 women have signed up already.
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