Anti-Sweden

I have always been a bit fascinated of the love and hate relationship that Swedes and Norwegians have towards each other. Apparently I'm not alone...

Our neighbors in the east have launched a new jeans brand - Anti Sweden. While Sweden is "very ABBA and pop" they wanted to create something dark and more "black metal and occult".

The jeans are produced in Italy but are shipped from a little village in Norway called Hell.

To quote the homepage:

"As Norwegians we dare to challenge our bigger neighbors, Sweden, who are renowned worldwide for their recognisable brands, notably Acne and Cheap Monday. With Anti Sweden we are now taking up a friendly fight."

Peace, love and rock n'roll :)